To be a resourceful platform where we connect our LatinX individuals and business owners to real time opportunities for training, and networking in collaboration with other organizations for Black, Indigenous, People of Color (BIPOC) and LatinX.


An inclusive, attainable, equitable and duplicable resource hub supporting small businesses and entrepreneurs.


An inclusive, attainable, equitable and duplicable resource hub supporting small businesses and entrepreneurs.

Core Values

Education: We believe there is a need for information in order for people to take action.

Inclusivity: We believe that our programs and services are for everyone.

Capacity-building: We believe our services serve a purpose for capacity building.

Respect all cultures: We believe culture makes us stronger.

Trust: We believe that trust is a core foundation of integrity and joy.

Respect the environment: We believe in respecting our environment as it plays an essential part in everything we do.

Board of Directors

Interim Chair – Fernando J Carrillo has been assisting families, individuals and small businesses with their finances since 1998. He joined Merrill Lynch Wealth Management as a Financial Advisor in 2016 after a successful career at companies in both the for-profit and non-profit spheres. His main concern is to help his clients develop and implement a Wealth Management Plan to help them achieve their goals in life. Fernando believes that the first step in a fruitful relationship is to understand what motivates an individual and identify his/her priorities. Once that step has been achieved Fernando will tailor a wealth management plan which will enable his clients to reach their objectives and create a bond that will increase over time. Fernando’s experience will facilitate individuals translate their most personal aspirations and goals into a financial strategy that seeks to increase, preserve and align their wealth with their values. As a Merrill financial advisor Fernando provides the investment insights of Merrill, access to trust and fiduciary services from Bank of America Private Bank, and the banking convenience of Bank of America. Since joining Merrill Lynch Wealth Management, Fernando has focused in helping small business and foundations with the review, improvement and creation of retirement plans for their owners, executives and employees.
Fernando is a graduate of Escuela Politécnica del Ejército (Army Polytechnic) in Quito, Ecuador with a B.A. in Finance and Business Administration. I follow the deep-seated Merrill tradition of participating in the communities we serve. This drives my interest in spending time volunteering with organizations in our community.
Treasurer – Antonio Trejo
Board Member – Zacarias Martin


President CEO
Hector Velazquez

Big on diversity and inclusion, Hector Velazquez has an impressive background in community outreach. Born in Guadalajara, Jalisco, the media enthusiast made the move to Sonoma County in 2003 and not long after decided to launch Nexo Media Inc. and Nexo Radio along side his wife Anacani Velazquez. Since then and with the full support of his family he has dedicated time to become an intrinsic member of various influential organizations that assist underserved communities.

Today Hector Velazquez continues to have the same drive and passion toward assisting those in need. On top of overseeing the operations of Nexo Media Inc., a multicultural advertising agency and Nexo Radio who provide background music for businesses in California and Texas, he was at the forefront of founding a non-profit organization in 2022. Nexo Media Foundation dba Red LatinX The HUB was a dream come true that took years of planning.

Amidst the pandemic and lack of trusted sources of information and resources available to the community, Velazquez decided it was the right time to make the move. The partnership organization collaborates, and works closely with businesses, government agencies, and the LatinX community to empower individuals and strengthen local businesses.

COO – Hugo Mata
Hugo Mata, has more than 20 years of experience in bilingual (English/Spanish) environmental outreach programs, media planning and placement, environmental education, source separation and recycling, waste diversion, and community based marketing.Hugo holds a B.A in Radio and Television from San Francisco State University and currently produces and hosts “Nuestra Tierra,” a weekly one hour environmental radio talk show at KBBF 89.1FM.